| The Samsung Group, is South Korea's
largest chaebol and the world's 12th largest conglomerate by revenue, leading
several industries in the world. It is composed of numerous international
businesses, all united under the Samsung brand, including Samsung Electronics,
Samsung Heavy Industries as one of the world's largest shipbuilders and
Samsung Engineering & Construction as a major global construction company.
These three multinationals form the core of Samsung Group and reflect its
name - the meaning of the Korean word Samsung is "tristar" or "three stars".
The Samsung brand is the best known
South Korean brand in the world. Samsung overtook Japanese rival Sony in
2005, and became top 21th global brand in 2008. It is also the leader in
many domestic industries, such as the financial, chemical, retail and entertainment
industries. |
